When Bluewater Shopping Centre partnered with Disney to launch the highly anticipated release of Zootopia 2, the objective was to create more than a promotional campaign. The destination needed a centre wide retail experience that would capture attention, encourage visitor interaction and immerse shoppers in the world of Disney.
Working on behalf of Landsec, ARC UK delivered a complete retail graphics installation programme that transformed Bluewater into “Zoowater”. From design adaptation and sustainable print production to large format graphics and installation, every element was carefully planned to create a cohesive visitor journey. The result was a visually engaging activation that generated excitement across the shopping centre while maintaining operational efficiency within a live retail environment.
| Project Detail |
Information |
| Industry | Retail |
| Client | Landsec |
| Campaign Partner | Disney |
| Location | Bluewater Shopping Centre, Kent |
| Main Service | Retail Graphics Installation |
| Project Type | Retail Brand Activation |
| Graphics Produced | Lightboxes, Lift Wraps, Escalator Graphics, Banners, Pillar Wraps |
| Key Challenge | Delivering an immersive retail activation across a busy shopping destination |
| Key Outcome | Increased visitor engagement and a fully branded retail experience |
Landsec is one of the UK’s leading property companies, responsible for managing some of the country’s most visited retail and leisure destinations. Bluewater Shopping Centre attracts millions of visitors each year and serves as a key destination for major retail launches and experiential campaigns.
To support the release of Disney’s Zootopia 2, Bluewater sought to transform the shopping centre into an immersive themed environment that would engage visitors, encourage exploration and reinforce the excitement surrounding the film launch.
The project required a partner capable of managing creative adaptation, large format print production and installation across multiple locations while maintaining consistency, quality and operational control.
Delivering a large scale retail activation inside a live shopping centre presents unique challenges.
The campaign required multiple graphic formats to be installed throughout Bluewater while maintaining a unified visual identity. Every element needed to work together to create a memorable visitor experience without disrupting daily operations.
The project team also faced several key requirements:
For retail destinations and brand partners, campaigns of this scale demand careful planning, precise execution and experienced project management.
Planning a large-scale retail activation? Speak with ARC UK about retail graphics installation solutions tailored to your environment.
Creating an Immersive Shopping Centre Experience
ARC UK approached the project as a complete retail transformation rather than a collection of individual graphics.
The goal was to create a consistent visual journey that would engage visitors from the moment they entered Bluewater and encourage interaction throughout the shopping centre.
Design Adaptation and Artwork Preparation
ARC UK’s Design Studio reviewed all supplied campaign artwork and adapted it for large format production.
This included:
By adapting every asset for its intended application, ARC UK ensured visual consistency throughout the campaign.
Sustainable Large Format Production
Sustainability played an important role in the project.
ARC UK selected environmentally responsible production methods and materials, including:
This approach helped support campaign objectives while reducing environmental impact.
Retail Graphics Installation
The installation programme included:
All graphics were installed during carefully planned out of hours sessions to minimise disruption and maintain a positive visitor experience.
Looking for a trusted retail graphics installation partner? Request a consultation with ARC UK today.
1. Campaign Discovery
ARC UK collaborated with stakeholders to understand campaign goals, visitor flow and installation requirements.
2. Artwork Adaptation
The Design Studio prepared supplied campaign assets for large format production across multiple applications.
3. Material Selection
Appropriate substrates were selected to balance visual impact, durability and sustainability objectives.
4. Production and Quality Assurance
Graphics were produced using large format print technology and checked for consistency, colour accuracy and finish quality.
5. Installation Planning
Detailed installation schedules were created to coordinate activity within the live retail environment.
6. Out of Hours Installation
Experienced installation teams deployed graphics across the shopping centre while minimising disruption.
7. Project Completion
The completed activation transformed Bluewater into an immersive Disney themed destination ready for visitors.
The Zoowater campaign successfully delivered a highly engaging retail activation that aligned with Disney’s brand standards while enhancing the visitor experience throughout Bluewater.
Key business outcomes included:
The campaign demonstrated how strategically planned retail graphics can transform a commercial destination into an engaging branded environment that resonates with visitors.
Need support for your next retail activation? Discuss your project requirements with ARC UK.
“ARC UK helped bring the vision for Zoowater to life across Bluewater Shopping Centre. Their ability to manage design adaptation, production and installation ensured a consistent and engaging experience for visitors throughout the campaign.”
Retail brands, shopping centre operators and agencies choose ARC UK because successful activations require more than print production alone.
ARC UK combines:
From retail launches to destination wide activations, ARC UK helps organisations create engaging experiences that drive attention and strengthen brand presence.
Book a site survey and discover how ARC UK can support your next retail graphics project.
Whether you are launching a new retail concept, promoting a national campaign or transforming a shopping destination, ARC UK can help deliver retail graphics that engage audiences and support your business objectives.
From design adaptation and large format production to installation and project management, our team provides the expertise needed to bring ambitious retail activations to life.
Speak with ARC UK today to discuss your next retail graphics installation project and request a tailored consultation.
