Nowadays, launching a new retail concept needs more than opening the doors because effective brand activation is about more than visibility. It builds awareness, generates excitement and creates a memorable customer experience from the moment shoppers arrive.
When The Perfume Shop introduced its Boutique concept at Lakeside Shopping Centre, the focus was to create an outstanding retail graphics campaign that reflected the brand’s premium positioning across one of the UK’s busiest shopping destinations.
ARC UK delivered a complete retail graphics installation programme, managing every stage of the project from site survey and print production through to installation. Delivered within a seven-day tight timeframe, the campaign used lift graphics and balustrade graphics across key locations to reinforce brand visibility and help guide shoppers to the new Boutique store. The result was a successful launch that enhanced the retail environment, reinforced the Boutique brand experience and was delivered using sustainable print materials.
| Project Detail |
Information |
| Industry | Retail |
| Client | The Perfume Shop |
| Location | Lakeside Shopping Centre |
| Service Provided | Retail Graphics Installation |
| Project Type | Boutique Store Launch |
| Turnaround Time | 7 Days |
| Key Challenge | Creating maximum visibility for a new store concept within a busy shopping centre environment |
| Key Outcome | High impact launch campaign delivered on time with strong brand visibility and customer engagement |
The Perfume Shop is one of the UK’s leading fragrance retailers, offering a huge range of perfumes, beauty products and gift collections through stores nationwide. The launch of its Boutique concept identified a new chapter for the brand, creating a more premium and personalised shopping experience for customers.
To support the opening of its Boutique store at Lakeside Shopping Centre, The Perfume Shop needed a launch campaign that would build awareness and attract shoppers from across the centre. The campaign also needed to reflect the Boutique’s premium positioning while being delivered within a tight timeframe. Creating a strong visual presence without compromising on quality or brand consistency was essential to the success of the store launch.
Launching a new retail concept in a busy retail centre comes with lots of unique challenges. With visitors surrounded by popular brands and retail experiences, creating strong visibility from day one is essential. For The Perfume Shop, the launch of its Boutique concept needed to capture attention, reflect the brand’s premium positioning and encourage shoppers to visit the new store. The Perfume Shop needed to achieve several objectives within a very short timeframe.
The launch campaign had to:
The challenge was not simply producing graphics. It was creating a coordinated retail environment that encouraged shoppers to notice, engage and explore.
Planning a retail launch? Speak with ARC UK about retail graphics solutions tailored to your environment and objectives.
A Complete Turnkey Graphics Solution
The team of ARC UK provided a fully managed service from initial consultation through to installation.
Working closely with The Perfume Shop team, we assessed the shopping centre environment and identified opportunities to maximise visibility along key customer routes.
Our objective was simple. It is to assure that the Boutique launch became part of the shopper journey rather than relying solely on the store frontage.
Premium Lift Graphics
Lift graphics were installed in prominent locations throughout the shopping centre, helping to place the Boutique messaging directly in front of visitors.
These graphics created repeated brand exposure and encouraged awareness among shoppers moving through the centre.
High Visibility Balustrade Graphics
Double sided balustrade graphics were produced and installed across busy walkways.
This approach allowed campaign messaging to remain visible from multiple directions while extending the visual presence of the launch throughout the retail environment.
Sustainability Considerations
Environmental responsibility formed part of the project requirements.
ARC UK selected PVC free graphic materials that delivered excellent print quality while supporting more sustainable production practices. This allowed the campaign to achieve visual impact without relying on traditional PVC based materials.
Installation and Delivery
Every aspect of production and installation was carefully coordinated to meet the seven day deadline.
The project was delivered efficiently while maintaining quality standards and ensuring all graphics reflected The Perfume Shop’s premium Boutique aesthetic.
Need graphics delivered to a tight deadline? Request a consultation with ARC UK to discuss your launch requirements.
We handled the project in a step-by-step manner. ARC UK started with planning and checking the site then moved on to production and installation. Each part was carefully organised to help a start and to make sure the whole shopping centre looked good and consistent. Here is the details below:
1. Initial Consultation
ARC UK reviewed the launch objectives, timeline and shopping centre environment to determine the most effective graphic locations.
2. Site Survey
A detailed survey identified key customer routes, visibility opportunities and installation requirements.
3. Graphic Planning
The team developed a graphics strategy focused on maximising awareness and supporting the Boutique launch.
4. Production
Lift graphics and balustrade graphics were produced using high quality PVC free materials.
5. Quality Assurance
Each graphic was checked for colour accuracy, finish quality and brand consistency before installation.
6. Installation
Experienced installers deployed all graphics within the agreed timeframe while maintaining a professional finish.
7. Launch Support
The completed graphics campaign helped create a strong visual presence for the Boutique opening and supported launch day activity.
The campaign successfully transformed key areas of Lakeside Shopping Centre into branded touchpoints for The Perfume Shop’s Boutique launch.
While the objective was awareness rather than long term wayfinding, the graphics programme delivered several important business benefits.
Increased Launch Visibility
Graphics positioned along key shopper routes ensured strong exposure for the new Boutique concept.
Premium Brand Presentation
The visual style reinforced the luxury and personalised nature of the Boutique experience, helping to strengthen brand perception.
Fast Campaign Delivery
The entire project was completed within seven days, allowing the launch programme to proceed without delay.
Stronger Customer Engagement
The use of high visibility lift graphics and balustrade graphics encouraged shopper awareness and supported footfall generation.
Sustainable Production
PVC free materials enabled the campaign to align with growing retailer and consumer expectations around sustainability.
Looking to create a standout retail launch? Discuss your project requirements with the ARC UK team.
“Our goal was simple: make sure no shopper could miss the launch. Through carefully positioned graphics and a fast turnaround programme, ARC UK helped create a strong visual presence that supported the Boutique opening and reflected the premium character of the brand.”
Retail brands, shopping centre operators and marketing teams choose ARC UK because successful retail campaigns require more than print production alone.
Our expertise includes:
Whether supporting a single store launch or a nationwide retail activation, ARC UK provides the expertise and infrastructure required to deliver results.
Whether you’re opening a flagship store, introducing a new retail concept or delivering a nationwide retail campaign, ARC UK provides the expertise, production capability and installation support to help bring your vision to life.
From site surveys and print production to installation and project management, our team delivers end-to-end retail graphics solutions that strengthen brand visibility, enhance the customer experience and support your business objectives.
Speak with the ARC UK team today to discuss your next retail graphics project, arrange a site survey or request a tailored quotation.
