ARC UK delivered a full office branding and environmental graphics project at Curry’s iconic Fort Dunlop in Birmingham. It came with unique challenges, including creating a consistent and engaging office environment across multiple areas while maintaining daily operations and ensuring brand consistency throughout the campus.
Using smart strategy across workplace branding, large-format graphics, interior wall graphics, wayfinding signage and visual communication solutions, ARC UK changed key spaces into environments that better reflected the organisation’s culture and identity. This marketing campaign delivered a more connected workplace, stronger visual communication and a better experience for employees and visitors alike.
Looking to transform your workplace environment? Speak with the ARC UK team about your project requirements.
| Project Detail |
Information |
| Industry | Corporate Real Estate & Workplace Environments |
| Service Provided | Workplace Branding & Environmental Graphics |
| Location | Fort Dunlop Campus, Birmingham, United Kingdom |
| Project Type | Campus-Wide Workplace Transformation |
| Turnaround Time | Delivered Within Project Schedule |
| Key Challenge | Creating consistent workplace branding across multiple environments without disrupting operations |
| Key Outcome | Enhanced employee experience, stronger brand visibility and improved wayfinding throughout the campus |
Currys operates from the historic Fort Dunlop Campus in Birmingham — a landmark commercial site that plays an important role as a workplace for employees, visitors and stakeholders alike.
As organisations put more focus on workplace experience, brand culture and employee engagement, the physical space around people matters more than ever. Currys wanted spaces that reflected its values and identity, made navigation easier and strengthened visual communication across the campus.
The project was part of a wider goal- improving the workplace experience while keeping a consistent, professional brand presence across every area of the site.
Planning a workplace transformation project? Request a consultation with ARC UK today.
For many organisations operating across large workplace environments, maintaining consistency can be challenging.
The Fort Dunlop Campus comprises multiple spaces, each serving different operational purposes. Ensuring a unified visual identity across these areas required careful planning, coordination and execution.
The project team needed to address several key challenges:
The challenge was not simply about installing graphics. It was about creating an environment that reinforced culture, improved employee engagement and communicated the brand more effectively throughout the workplace.
ARC UK provided an end-to-end solution covering consultation, design implementation, production, project management and installation.
Working closely with stakeholder teams, ARC UK developed a coordinated workplace branding strategy that aligned every visual element with the client’s existing brand standards.
Services delivered included:
The project combined visual storytelling, navigation and workplace branding to create a more cohesive employee and visitor experience.
Large format graphics and interior branding elements helped reinforce company culture while improving the visual appeal of key areas throughout the campus.
Wayfinding signage and visual communication solutions were introduced to support easier navigation across the site. This helped visitors and employees move through the environment more efficiently while reinforcing a professional and organised workplace experience.
Need support with environmental graphics or campus branding? Book a site survey with ARC UK.
ARC UK worked closely with stakeholder teams to understand project objectives, brand requirements and operational considerations.
Detailed site surveys were conducted to assess installation requirements, identify opportunities and develop a practical delivery strategy.
Design assets were reviewed and adapted to ensure consistency across every graphic application and branded environment.
Graphics, signage and branding elements were produced using high-quality materials and subjected to rigorous quality checks.
Installation projects were coordinated carefully to minimise disruption and maintain project efficiency.
Experienced installation teams completed the rollout across multiple campus locations while maintaining quality and safety standards.
Completed installations were reviewed to ensure alignment with project objectives before final handover.
The project delivered meaningful improvements across the Fort Dunlop Campus.
The new branded environments created a more consistent and recognisable workplace experience throughout the campus.
Visually engaging spaces helped reinforce company culture and contributed to a more positive working environment.
Wayfinding improvements and clearer visual communication supported easier navigation for visitors and employees.
A coordinated branding project ensured consistent messaging and visual identity across multiple workplace environments.
The project was delivered within agreed timescales through effective planning, coordination and installation management.
The transformation demonstrated how workplace branding and environmental graphics can support organisational culture, employee experience and overall workplace effectiveness.
Looking to improve employee experience through workplace branding? Talk to the ARC UK team.
“Please extend a massive thank you to the installation team for their efforts. They went above and beyond to get the work completed and the client was extremely pleased with the results. We look forward to working with the ARC UK team again on future projects.” Feedback provided by project stakeholders following completion of the Fort Dunlop Campus transformation.
Organisations across the UK trust ARC UK for workplace branding and environmental graphics projects because of our ability to manage complex projects from concept through to installation.
Key capabilities include:
Get a tailored quote for your workplace branding project today.
Whether you’re planning a workplace refurbishment, campus branding project or complete environmental graphics transformation, ARC UK can help bring your vision to life.
Speak with our workplace branding specialists today to discuss your project, request a site survey or receive a tailored proposal.
