ARC UK partnered with Omnicom, alongside Gensler Architects and Turner Townsend, to deliver a large-scale environmental graphics project across Bankside 2 & 3 in London. The challenge was to create a workplace branding solution that could support 32 individual agencies, each with its own identity, while maintaining a connected workplace experience throughout the building.
Through bespoke environmental graphics, workplace branding, wayfinding signage and visual communication systems, ARC UK developed a flexible framework that could evolve as teams moved, expanded or reconfigured their spaces. The result was a cohesive workplace environment that improved navigation, strengthened brand visibility and supported long term organisational flexibility across a dynamic multi agency workplace.
Looking to create a branded workplace that can adapt as your organisation grows? Speak with the ARC UK team about your requirements.
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Project Detail |
Information |
| Industry | Advertising, Marketing & Media Communications |
| Client | Omnicom Group Agencies |
| Service Provided | Environmental Graphics |
| Location | Bankside 2 & 3, London, United Kingdom |
| Project Type | Multi Agency Workplace Branding & Wayfinding Programme |
| Turnaround Time | Delivered to agreed project schedule |
| Key Challenge | Managing branding and navigation across 32 agencies while maintaining flexibility |
| Key Outcome | A scalable workplace branding framework supporting both individual agency identities and shared workplace experience |
Omnicom is one of the world’s largest marketing, advertising and corporate communications organisations, representing dozens of globally recognised agency brands. Within the Bankside 2 & 3 workplace environment, multiple agencies shared the same building while maintaining distinct brands, cultures and operational requirements.
As workplace needs evolved, the organisation required a branding and environmental graphics strategy that could support future growth and organisational changes without compromising consistency across shared spaces.
The project presented an opportunity to create a workplace environment that balanced individuality with collaboration while improving navigation and visitor experience throughout the building.
Planning a workplace branding project across multiple departments, brands or business units? ARC UK can help create a strategy that scales with your organisation.
Managing environmental graphics across a single organisation can be complex. Delivering them across 32 individual agencies introduces an entirely different level of challenge.
Each agency within Omnicom had its own established identity, culture and visual language. While preserving these individual brands was essential, the wider workplace also needed a consistent visual framework that connected the building as a whole.
The project team faced several key challenges:
The workplace also needed sufficient flexibility to accommodate agency relocations, growth and future reconfigurations without requiring significant redesign or replacement.
For organisations managing multiple brands, departments or business units, these challenges are common and often require a carefully planned environmental graphics strategy.
ARC UK developed a complete environmental graphics and workplace branding project designed around adaptability, consistency and long term value.
Rather than creating a static branding scheme, the solution was built to evolve alongside changing workplace requirements.
ARC UK worked closely with stakeholders and agency teams to understand the branding requirements of each organisation within the building.
This collaborative approach ensured that every agency could express its own identity while contributing to a connected workplace experience.
The project included the design, production and installation of:
Each graphics package was tailored to its specific workplace environment while remaining aligned with the wider building strategy.
One of the most important components of the project was the development of an interconnected wayfinding project.
The wayfinding system helped create:
ARC UK managed every stage of the project, including:
This integrated approach ensured consistency throughout the project while reducing complexity for stakeholders.
Need support with workplace branding, wayfinding or environmental graphics? Request a consultation with ARC UK today.
ARC UK engaged with project stakeholders, agency representatives and workplace teams to understand branding, operational and environmental requirements.
A flexible framework was created to balance individual agency identities with a cohesive building-wide experience.
Environmental graphics concepts, visual communication systems and wayfinding approaches were developed and refined.
Final artwork packages were created for multiple agencies while maintaining consistency across the wider programme.
Graphics were produced using high quality large format printing processes to ensure visual impact and durability.
Installation schedules were carefully planned to minimise disruption to workplace operations.
Graphics and signage were installed, reviewed and approved before project completion and handover.
The completed project delivered significant operational and branding benefits for Omnicom and its agencies.
Each agency retained its own visual identity while benefiting from a coordinated workplace experience that strengthened overall building cohesion.
The integrated wayfinding strategy helped employees and visitors move more easily throughout the workplace, reducing confusion and improving user experience.
Environmental graphics transformed functional office spaces into engaging environments that communicated brand values, culture and purpose.
Because the graphics framework was designed around adaptability, future workplace changes can be accommodated without requiring complete replacement programmes.
Consistent visual communication throughout shared areas improved the overall presentation of the workplace while supporting employee engagement.
The project established a workplace branding model capable of supporting future organisational growth, agency movement and evolving occupancy requirements.
Considering a workplace transformation project? Discuss your goals with ARC UK and explore the possibilities for your space.
“ARC UK helped create a workplace branding solution that balanced the individuality of multiple agencies with a cohesive workplace experience. Their ability to coordinate creative development, production and installation across a complex environment contributed to the successful delivery of the project.”
Organisations managing complex workplace environments choose ARC UK because of its ability to combine creativity, production expertise and project delivery under one roof.
Extensive experience delivering workplace branding and visual communication projects.
Proven capability supporting organisations with multiple brands, departments and stakeholder groups.
High quality graphics production for workplace, retail and corporate environments.
Strategic navigation systems that improve user experience and workplace functionality.
Professional installation services delivered with careful planning and attention to detail.
From concept development through to production and installation, ARC UK manages every stage of delivery.
Get a tailored proposal for your workplace branding or environmental graphics project.
Whether you’re managing a single office, a multi-brand workplace or a large corporate campus, ARC UK can help create environmental graphics and workplace branding solutions that strengthen brand identity, improve navigation and enhance employee experience.
Speak with the ARC UK team today to discuss your workplace branding project and request a tailored consultation.
