Gladiators Event Graphics at Bluewater Shopping Centre
ARC’s presence raised our profile and stole the shows!
ARC’s presence raised our profile and stole the shows!
When a major television brand arrives at one of the UK’s busiest shopping centres, every detail has to work together. From the design to printing- all the factors must capture attention. Installations have to fit seamlessly into a live retail environment, and everything must be delivered on time without disrupting shoppers.
For ITV’s Gladiators activation at Bluewater Shopping Centre, Ann Squared turned to ARC UK to deliver the complete visual branding package. With just seven days from initial brief to de-rig, ARC UK managed the entire process- from site survey and large format printing through to installation and removal- helping create an engaging event experience that brought the campaign to life.
| Project Detail | Information |
| Industry | Retail Events & Experiential Marketing |
| Client | Ann Squared (for ITV’s Gladiators promotional event) |
| Service
Provided |
Event Branding, Large Format Printing, Survey, Installation & Removal Services |
| Location | Bluewater Shopping Centre, Dartford, United Kingdom |
| Project
Type |
Experiential Event Branding & Environmental Graphics Installation |
| Project
Timeline |
1 Week (Survey, Print, Installation, Live Event & De-rig), with the event taking place on 22–23 March 2025 |
| Key
Challenge |
Delivering a full scale experiential branding project within a one week timeframe while maintaining premium quality, sustainability standards and seamless installation in a busy public venue. |
| Key
Outcome |
Delivered a high impact event branding project within one week, boosting brand visibility, visitor engagement and wayfinding through premium, sustainable graphics. |
Ann Squared is a creative agency specialising in live events, brand activations and experiential marketing. For ITV’s Gladiators campaign at Bluewater Shopping Centre, the agency needed a trusted production partner capable of delivering every stage of the visual branding project within an exceptionally tight deadline.
By bringing site surveys, large format print, installation and post-event removal together under one roof, ARC UK simplified project delivery, reduced supplier coordination and ensured every branded element was ready for launch on schedule.
Talk to ARC UK about your project.
ARC UK believes that every successful retail activation starts with proper planning. For the Gladiators campaign, there was little room for error. The timeline was only 1 week. We had to complete the project within this strict deadline- from concept to installation. Significantly, the installations were carried out safely within one of the UK’s busiest shopping destinations.
Working closely with Ann Squared, ARC UK overcame several critical challenges to bring the event to life.
With the strict deadline- from project brief to event completion- everything had to be completed carefully.
We installed graphics at entrances, walkways, retail zones and the dedicated Gladiators marquee, so visitors were naturally drawn toward the attraction. That’s how the campaign visibility stayed strong right across the shopping centre.
Sustainability says the final word. That’s why it mattered the most. ARC UK used PVC-free materials, providing a design that matches the brand and long-lasting graphics that hit their sustainability goals without any compromise.
Meticulous planning is the first step required for the UK’s busiest retail destination’s project. Every installation was completed efficiently, safely and with minimal disruption to retailers and shoppers. It ensured the activation was ready to welcome visitors exactly as planned.
A campaign of this scale needed more than good graphics. We coordinated every stage of the project, and Ann Squared had a single point of contact from the first survey right through to the final de-rig. This kept the project moving, and it kept quality consistent, so every deadline was met.
The project started with a detailed on-site survey, and we worked closely with Ann Squared to refine artwork placement, visitor flow and event messaging. This early planning meant every graphic was positioned for maximum visibility, and it also fit naturally into Bluewater’s retail environment.
ARC UK worked to a tight turnaround, and produced a full range of event graphics using large format printing and eco-conscious materials throughout. The package covered crowd control barriers, PVC-free mesh barrier covers, wayfinding signage, hanging banners, floor graphics, pillar wraps, branded fabric walls and a large-format photo backdrop. This backdrop was built to get visitors interacting, and it encouraged plenty of social media sharing too.
Our installation teams transformed several internal and external areas across Bluewater Shopping Centre, and they kept the branding consistent throughout. Safety stayed a priority at every stage, and the work caused minimal disruption to shoppers. The centre was operating as normal during the project, so our teams met its strict requirements without exception.
Following the event, ARC UK managed the complete removal of all graphics and display materials, ensuring reusable elements were retained wherever possible and surplus materials were responsibly recycled or disposed of in line with the project’s sustainability objectives.
Contact ARC UK today.
ARC UK carried out a comprehensive site survey, working alongside Ann Squared to understand the event layout, visitor journey and installation requirements before finalising production schedules.
Following artwork approval, production teams prepared every graphic for manufacture, ensuring specifications, finishes and materials met both brand expectations and project deadlines.
Using high-volume digital print capabilities, ARC UK produced an extensive range of branded graphics, combining premium print quality with PVC-free materials wherever possible.
Installation teams delivered and fitted graphics across entrances, walkways, retail locations and the Gladiators marquee, creating a visually connected experience throughout Bluewater Shopping Centre.
Once the activation concluded, ARC UK completed the de-rig, removing all branding efficiently while supporting responsible disposal and material reuse wherever practical.
By combining rapid production, expert installation and end-to-end project management, ARC UK helped deliver a visually engaging retail activation that captured attention and enhanced the visitor experience at one of the UK’s busiest shopping destinations.
The project delivered:
A successful retail activation depends on various factors, including creativity, design, following the brand voice, and flawless execution. ARC UK brings all three factors together under one roof. Our team combines design expertise, large format print, nationwide installation and project management, so brands and agencies can deliver memorable experiences without juggling multiple suppliers.
Whether you are launching a new product, promoting a major brand campaign or creating an immersive shopping centre experience, ARC UK delivers end-to-end event branding solutions tailored to your objectives. If you are planning a retail activation, experimental marketing campaign or live event, ARC UK is here to help your vision to life.
Request a consultation today
