When Alpro set out to increase brand awareness and engage shoppers at Bluewater Shopping Centre in Kent, the challenge was creating a retail brand activation that would stand out in one of the UK’s busiest retail places. The campaign was designed to capture attention, increase the customer experience and strengthen Alpro’s presence throughout the shopping centre. To maximise visibility, the campaign combined large-format graphics, illuminated displays, branded signage and experiential installations across key locations.
These elements made a consistent brand presence throughout the shopper’s journey. Using sustainably produced print materials and professional installation, ARC UK delivered a high-quality retail environment that maximised brand visibility while supporting Alpro’s commitment to sustainability. The result was an engaging shopping centre experience that strengthened brand recognition and left a lasting impression on visitors.
| Project Detail |
Information |
| Industry | Retail |
| Client | Alpro |
| Service Provided | Retail Brand Activation Graphics |
| Additional Services | Large Format Graphics, Escalator Graphics, Lightbox Graphics, Wayfinding Totems, Pillar Wrap Graphics, Shopping Centre Branding, Graphic Installation Services |
| Location | Bluewater Shopping Centre, Kent |
| Project Type | Multi-location Retail Branding Campaign |
| Turnaround Time | Planned and delivered to support live activation requirements |
| Key Challenge | Delivering high visibility branding across multiple locations within a busy shopping centre environment |
| Key Outcome | Increased activation awareness, improved shopper engagement and consistent brand visibility throughout the venue |
Alpro is one of Europe’s leading plant-based food and drink brands. It is best known for its commitment to sustainability and healthier lifestyles. For its activation at Bluewater Shopping Centre, Alpro’s goal is to increase brand awareness and engagement among visitors. So, the retail campaign was planned and created to attract attention, encourage interaction and guide visitors to the activation space through a series of high-impact branded installations. At the same time, it sought to reinforce Alpro’s sustainability values by delivering an engaging brand experience that would leave a lasting impression and strengthen connections with shoppers.
The retail environment is all about showcasing branded products that catch the shoppers’ attention. But grabbing attention was not that easy. It was important to make customers understand what a particular brand is selling.
For Alpro, the problem was not just to make a display that people would see. It had to make sure that people knew about the brand in the Bluewater Shopping Centre. Instead of just having one thing that people would see, it wanted to get shoppers’ attention from all sides. Along with this, it also aimed at helping people navigate the store and remind them of Alpro at every step of their shopping experience. Therefore, several operational challenges had to be carefully managed that include –
Several operational challenges had to be carefully managed:
These are common challenges faced by brands, agencies and venue operators planning large scale retail activation campaigns.
Whether you’re launching a product, promoting a brand experience or increasing event attendance, ARC UK is here to help you create impactful retail environments that engage audiences and drive results.
ARC UK developed and delivered a comprehensive retail brand activation graphics programme spanning several prominent locations throughout Bluewater Shopping Centre.
The project combined strategic placement, sustainable production methods and expert installation services to create a consistent shopper experience from arrival through to activation engagement.
Escalator Graphics for Maximum Visibility
Two double-sided escalator graphic installations were positioned at Rose Gallery and Thameswalk.
Escalators naturally attract high levels of visibility due to constant footfall and extended viewing times. These large-format graphics helped ensure that Alpro’s campaign messaging remained highly visible across key shopper routes.
Illuminated Lightbox Displays
ARC UK produced and installed striking SEG fabric graphics within a backlit display positioned at Rose Gallery, adjacent to M&S.
The illuminated presentation helped attract attention from a distance while reinforcing campaign messaging in a premium retail environment.
Branded Wayfinding Totems
Five branded wayfinding totems were installed using eco-friendly silicone kader fabric graphics.
The purpose of the totems was simple but important: to help visitors locate the activation area while maintaining a consistent visual identity throughout the campaign.
Pillar Wrap Graphics
To extend campaign reach across the shopping centre, ARC UK installed:
These large format installations transformed existing architectural features into impactful branded communication assets.
Sustainable Print Production
Sustainability formed a central part of the project.
ARC UK selected environmentally responsible materials and production methods, including:
The result was a campaign that balanced visual impact with environmental responsibility.
National Delivery Capability
Although this project was delivered in Kent, it reflects ARC UK’s ability to support retail branding programmes across the UK.
From shopping centres and retail parks to transport hubs and event venues, ARC UK provides nationwide print production and installation services with consistent quality and project management support.
Need Multi-Site Retail Branding?
Contact with ARC UK about managing large format graphics, retail activations and branded environments across one location or an entire national estate.
1. Discovery and Campaign Planning
ARC UK collaborated with project stakeholders to understand campaign objectives, visitor flow and installation requirements.
2. Site Assessment
Key locations were reviewed to identify the most effective graphic placement opportunities while ensuring compliance with venue requirements.
3. Artwork Preparation
Graphic files were prepared and adapted for multiple formats, ensuring consistent branding across every installation type.
4. Sustainable Production
Graphics were produced using environmentally conscious materials selected to align with campaign sustainability goals.
5. Quality Assurance
Every graphic element underwent production and finishing checks before installation.
6. Installation Coordination
Installation schedules were carefully planned around shopping centre operations to minimise disruption.
7. Final Delivery and Support
All graphics were installed, inspected and handed over to ensure the campaign was ready for launch.
The completed campaign successfully transformed multiple areas within Bluewater Shopping Centre into a coordinated branded experience.
Key business outcomes included:
The project demonstrates how combining large format graphics, strategic placement and expert installation can significantly strengthen retail activation performance.
ARC UK helps brands, agencies and venue operators create impactful graphic campaigns designed to engage visitors and maximise exposure.
“ARC UK helped bring the activation to life through a coordinated retail graphics programme that delivered strong visibility, consistent branding and effective shopper engagement across multiple locations.”
Brands, agencies and venue operators trust ARC UK because of its ability to manage complex visual communication projects from concept through to installation.
Key strengths demonstrated in this project include:
Whether you need shopping centre branding, event graphics, wayfinding systems or large format print installation, ARC UK can help deliver a solution tailored to your objectives.
From shopping centre branding and large format graphics to nationwide installation programmes, We, the team of ARC UK help brands create engaging environments that capture attention and support campaign objectives.
If you’re planning a retail activation, promotional campaign or branded environment, speak with the ARC UK team today.
Request a consultation, discuss your project requirements or get a tailored quote from our retail graphics specialists.
