A great workplace does more than make a strong first impression- it should help employees and visitors move through it with ease. It denotes the brand at every turn, and feels intuitive from the moment they arrive. Wayfinding is the reason behind it, yet it is often the last thing considered.
This was the challenge behind the refurbishment of BCG and BCG Digital Ventures’ office at 80 Charlotte Street, London. The brief was beyond creating a contemporary workspace. They required a bespoke wayfinding system that would complement the interior design, reflect the organisations’ innovative culture, and guide people clearly through the building.
ARC UK was appointed by Overbury Major Projects, working closely with Piercy&Co, to design, prototype, manufacture and install the complete wayfinding package. Over a three-month project, the ARC UK team collaborated with the wider project team to translate the architect’s vision into a practical, high-quality signage solution- one that integrated seamlessly into the finished space.
| Project Detail | Information |
| Industry | Corporate Workplace |
| Client | BCG / BCG Digital Ventures |
| Location | 80 Charlotte Street, London |
| Service Provided | Workplace Wayfinding Signage, Design,
Prototyping, Fabrication & Installation |
| Project Type | Office Wayfinding & Signage |
| Key Challenge | Delivering a bespoke wayfinding package within a
premium office fit-out programme |
| Key Outcome | High-quality workplace signage delivered through
design, prototyping, manufacture and installation
|
Boston Consulting Group (BCG) is one of the world’s leading management consulting firms. BCG helps organisations solve complex business challenges and deliver long-term transformation. Apart from BCG Digital Ventures, the company champions innovation by building digital products, services and businesses that help organisations stay ahead in a fast-moving world.
When it came to refurbishing BCG’s 80 Charlotte Street, the project team was ready to create a modern office that reflected this culture of innovation. Meanwhile, they supported collaboration, creativity and day-to-day productivity. No detail was overlooked. It also included how people would find their way through the space.
Appointed by Overbury Major Projects, and working alongside Piercy&Co, who led the architectural design, ARC UK delivered the complete wayfinding signage package. Our involvement spanned every stage of the project — from design development and prototyping through to bespoke fabrication and professional installation — ensuring the finished signage sat naturally within the workplace while staying true to the architect’s original vision.
A workplace wayfinding system should do more than just direct people from reception to the restroom. In a modern office, it becomes part of the wider experience. It supports navigation while reinforcing the quality, character and identity of the space itself.
For BCG’s London office, the planning went well beyond producing a set of signs. The wayfinding package was required to sit naturally within the interior, complement the architectural design, and establish a consistent visual language throughout the workplace. Every element had to feel purposeful, striking the right balance between functionality and the premium look. Every element needed to reflect the premium standards expected of one of the world’s leading consulting firms.
With Overbury Major Projects overseeing the fit-out and Piercy&Co leading the architectural design, close collaboration was essential from the very outset.
To achieve the desired outcome, the project required:
The challenge wasn’t simply about producing high-quality signage. It was about creating a wayfinding system that became a natural part of the workplace, making navigation effortless while enhancing the overall office environment.
Attention is not the only function of signage at the workplace. Instead, it works quietly in the background, helping employees and visitors move confidently through a space while complementing the surrounding architecture.
That was exactly the approach ARC UK brought to BCG’s London office. Working closely with Overbury Major Projects and Piercy&Co, we delivered a fully managed wayfinding package — bringing consultancy, design development, prototyping, bespoke manufacturing and installation together under one seamless service. By overseeing every stage in-house, we ensured the finished signage remained consistent in quality, appearance and performance throughout the workplace.
Every successful signage project starts with a solid understanding of how the space will be used day to day. In collaboration with the wider project team, ARC UK helped develop a wayfinding solution that remained faithful to the architect’s vision, while delivering clear, intuitive navigation throughout the office.
Prototype signage was developed to test materials, finishes and construction details. It is an imperative collaborative stage. The design team had the opportunity to refine each element to ensure that the final specification met both aesthetic and functional requirements ahead of manufacture.
Once the design was finalised, the full signage package was manufactured to specification. Each element was produced with precision, using high-quality materials. The project was completed to complement the workplace interiors and delivered a consistent visual identity throughout the office.
Installation is the final stage of the project. ARC UK’s experienced installers carefully positioned each signage element to the required standard, ensuring the completed wayfinding system integrated seamlessly with the finished workplace.
Delivering a bespoke workplace wayfinding system takes far more than producing signs — it calls for careful planning, close collaboration and attention to detail at every stage. From the first design discussion through to final installation, ARC UK worked alongside Overbury Major Projects and Piercy&Co to ensure the finished signage complemented both the workplace and the wider fit-out programme.
The project began with detailed discussions to understand the workplace layout, design intent and navigation requirements. Working closely with the project team, ARC UK reviewed the architectural vision and identified the most effective approach for the complete wayfinding
package.
We always use the approved design concept, and it was used as the foundation for the beginning of the project. ARC UK team developed bespoke signage solutions that balanced aesthetics with functionality. Every element was designed to integrate naturally with the interior. This stage helped employees and visitors navigate the workplace with ease.
Prototype production was made to get the final approval. This allowed the client, architects and project team to evaluate materials, finishes and construction details. It ensured that every sign met the expected design and quality standards before moving into full production.
Following approval, the complete signage package was manufactured to specification. Each element was produced with precision using premium materials and finishes, creating a consistent visual identity throughout the workplace.
Installation was carefully coordinated alongside the wider office fit-out programme. ARC UK’s experienced installation team fitted every signage element accurately and carried out final quality checks to ensure a flawless finish before project handover.
A complete wayfinding system doesn’t work automatically until we make the journey natural and easy. That’s exactly what ARC UK delivered for BCG’s London office.
ARC UK combined thoughtful design with high-quality manufacturing and delivered successful office signage. Every element was designed to support navigation while reinforcing the contemporary character of the office.
The bespoke wayfinding system helps employees, clients and visitors move confidently throughout the office, creating a smoother and more intuitive workplace experience.
Every sign was carefully designed and manufactured to sit comfortably within the architectural environment, supporting the overall workplace aesthetic rather than competing with it.
Close collaboration with Overbury Major Projects and Piercy&Co throughout the design and prototyping stages ensured every detail was refined before production, helping the project progress smoothly from concept to completion.
From consultation through to installation, every stage was delivered with a focus on quality, consistency and craftsmanship, resulting in a workplace wayfinding solution that reflects the high standards of the BCG office environment.
ARC UK delivered an excellent wayfinding package that met both our design expectations and programme requirements. Their collaborative approach, attention to detail and commitment to quality helped ensure the finished signage integrated seamlessly into the completed workplace. We look forward to working together again on future projects. — Project Team, Overbury Major Projects.
Creating effective workplace signage takes more than technical expertise. It requires a team that understands how people interact with spaces and how thoughtful wayfinding can enhance the overall workplace experience.
Whether delivering signage for a single office refurbishment or a large-scale corporate headquarters, ARC UK provides complete workplace wayfinding solutions tailored to every project.
A well-planned wayfinding brings it to life by helping people move through the space naturally and confidently.
For BCG’s London office, ARC UK transformed the architect’s vision into a bespoke workplace wayfinding system that combines functionality with thoughtful design. Through close collaboration, precision manufacturing and professional installation, we delivered signage that not only supports navigation but also contributes to a workplace experience that feels seamless from start to finish.
From consultancy and prototype development to manufacture and installation, ARC UK team manages every stage of the process to ensure exceptional quality and a workplace that works as beautifully as it looks.
