Transforming Retail Space with Impactful Experiential Graphics

When NEXT launched its largest-ever retail store at Lakeside Shopping Centre – an impressive 82,000 sq ft flagship location – ARC UK was entrusted with delivering a complete promotional graphics package.

Pushing the Boundaries of Retail Graphics
The scale and ambition of this project provided an exciting challenge for the ARC Team, which duly embraced the opportunity to push creative and technical boundaries, tailoring every element to amplify the visual experience.
From bold visual storytelling on structural features to thoughtfully placed brand accentuation and promotional cues, every graphic served a purpose. The result is a dynamic, immersive environment that guides, excites, and reinforces brand loyalty – setting a clearly defined benchmark for experiential graphics in the retail sector.

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The Project Brief:

Create a visually cohesive, immersive brand environment that would attract attention, notify footfall, and leave a lasting impression – all within a challenging pre-launch deadline.

Our approach combined precision, speed, and creativity. Through our comprehensive turnkey service – including full site surveying, high-quality print production, sustainable material selection, and expert installation – we delivered a powerful transformation that brought the NEXT brand to life throughout the retail environment.

The Challenge:

NEXT’s new store is more than just a shopping destination – it’s a multi-brand retail hub featuring women’s, men’s, and children’s fashion, homeware, FatFace, Bath & Body Works, and Costa Coffee.

The promotional graphics needed to be:

Bold, on-brand, and highly visible
Integrate seamlessly into the architectural surroundings
Be delivered with absolute precision to a fixed launch schedule

ARC UK’s Turnkey Solution

1. Precision Site Surveying
We began with in-depth site surveying to capture every spatial detail with accuracy.

This critical first step informed every stage of the process – from layout mapping and print planning to custom fitting. Our team worked closely with NEXT’s internal teams to align on brand strategy and spatial objectives, ensuring a flawless outcome.

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2. Durable Materials & Expert Print Production

We selected high-performance, sustainable materials designed for visual impact and long-lasting durability in a high-traffic setting:

Balustrade Graphics: 10 double-sided panels on high-tack self-adhesive vinyl – resilient and vibrant for public-facing zones.
Escalator Graphics: Double-sided adhesive wraps for dynamic impact and long-term wear.
Hanging Banner (3m x 5m): Precision printed for maximum visibility in the atrium.
Pillar Wraps: 8 seamless one-piece wraps on PVC-free black-back fabric – bold, eco-conscious, and visually flawless.

3. Seamless Installation

ARC UK’s experienced national installation team navigated the complexities of curved pillars, multi-level escalators, and high ceilings with precision and care. Every piece was installed cleanly, safely, and exactly to spec – ensuring a polished final result.

An Immersive Brand Experience

This was more than a graphics install – it was a full experiential transformation. Every touchpoint was carefully curated to reflect NEXT’s brand identity, engage customers, and enhance the journey through the store. The result is a vibrant, memorable space that strengthens connections between people, place, and brand.

Collaboration That Drives Results

This project’s success was powered by seamless collaboration between NEXT’s internal teams and ARC UK’s project managers, surveyors, print technicians, and installation experts. By working as one, we delivered exceptional results – on time, on brand, and beyond expectations.

Key Project Requisites

Delivered ahead of schedule with zero defects
Cohesive installation across a complex multi-brand store
Durable, sustainable materials built for high-traffic retail
Flawless site execution through expert surveying
Elevated customer engagement and brand presence

Let’s Build Your Brand Environment

Looking to turn your space into an immersive, branded experience? ARC UK delivers from concept to completion – with precision, passion, and proven results.