Smurfs Movie Mall Takeover at Bluewater
Step into a world where shopping meets storytelling! For two magical weeks, ARC UK transformed Bluewater Shopping Centre into a Smurf-blue wonderland; in partnership with Landsec and Paramount Pictures.
Smurf-Sized Fun, Giant-Sized Impact
From towering pillar wraps to dazzling lightbox displays, every detail was crafted to delight visitors and immerse them in the charm of the new Smurfs movie. Delivered from concept to completion with precision, creativity, and eco-conscious care, this campaign proves that unforgettable brand experiences can be both impactful and sustainable.
Bringing the Magic of the Smurfs to Life!
When Landsec approached ARC UK with an exciting brief to support the latest promotional campaign for the new Smurfs movie at Bluewater Shopping Centre, we saw the opportunity to deliver something truly special.
Working in collaboration with the Landsec and Paramount Pictures teams, the objective was clear: create a bold, imaginative, and fully immersive shopper experience that would generate maximum engagement and brand impact – all within a short project window.
At ARC UK, we specialise in full-spectrum solutions, from creative design and sustainable print production through to national installation and professional decommissioning. This project exemplified everything we stand for: creativity, precision, and environmental responsibility.
Our Role: End-to-End Expertise
From concept to completion, we handled every stage of this vibrant in-centre campaign.
Our services included:
Creative consultation and print design preparation – Ensuring all materials aligned with both branding guidelines and the unique architectural space of the shopping centre.
Eco-friendly print production – All graphics were produced in our carbon-measured facility, using sustainable materials and environmentally conscious processes that meet rigorous internal standards.
Installation team coordination: Our experienced crew carried out on-site installation across multiple large-scale formats with care, speed, and efficiency.
Post-campaign decommissioning: Upon the conclusion of the campaign, we removed all materials safely and responsibly, with sustainability in mind.
Campaign Highlights:
Escalator Graphics: A full set of double-sided escalator wraps turned everyday mall navigation into a fun, on-brand journey. This dynamic format ensured high visibility and engagement at a key movement point in the shopping centre.
Lightbox Graphics: A striking 5m x 3m illuminated display drew attention and lit up the campaign narrative – providing a centrepiece moment that merged scale, clarity, and colour brilliance.
Pillar Wraps: Five upper-level pillars near M&S were fully wrapped in vibrant Smurfs-themed visuals, creating an immersive walk-through experience that transformed standard architecture into storytelling tools.
Eco-Conscious Printing: Every piece of print was produced using sustainable materials and eco-friendly methods, supporting ARC UK’s commitment to reducing carbon emissions without sacrificing visual impact.
The end result: A fully immersive Family-Friendly experience
The final installation transformed a full section of Bluewater Shopping Centre into a playful, engaging space filled with Smurf-blue magic.
Guests were welcomed by larger-than-life visuals and multimedia experiences that brought the world of the Smurfs to life across multiple touchpoints. It was a showcase of how creative storytelling, strategic placement, and high-quality production can converge to deliver a powerful branded environment.
“This campaign proves how powerful in-mall experiences can be when creativity, scale, and storytelling collide.”
– Craig Engall, Landsec
Why ARC UK?
This project is a testament to our unique offering: high-impact visual campaigns delivered with environmental integrity.
At ARC UK, we don’t just print… we provide complete project lifecycle support, combining creativity and capability with a commitment to sustainable practices.
From retail activations and experiential branding to national rollouts and post-project removals, ARC UK is your partner for print with purpose.
