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Sephora at St David’s, Cardiff
A landmark retail launch, brought to life through immersive centre-wide branding
Sephora’s arrival at St David’s Centre was more than a store opening. Delivered with the LandSec Spotlight team for Publicis and Sephora, the integrated graphics and installations turned the centre into an immersive, share-worthy destination filled with anticipation and energy.
St David’s Centre sits at the heart of Cardiff, welcoming millions of visitors each year. For this project, every major touchpoint was treated as an opportunity to engage, guide and delight shoppers as they moved through the space.
From mid-October, the centre began to change. What was once a familiar retail environment became a countdown to something new – bold, playful, and unmistakably Sephora.
Centre-wide installations included:
Every element was designed to work together, transforming the centre into a cohesive launch environment rather than a collection of individual signs.
This project wasn’t just about visibility – it was about experience-led retail marketing. In today’s UK retail landscape, shoppers expect more than promotion; they expect moments worth engaging with.
The lift mirror photo opportunities invited interaction. The floor graphics subtly guided footfall. The escalator and balustrade vinyls ensured consistent brand presence across multiple sightlines. Together, these elements created a journey that felt curated rather than intrusive.
For retail brands, shopping centre owners, property managers, and experiential marketing teams, this approach demonstrates how large-format graphics can go beyond decoration – supporting dwell time, social amplification, and brand recall, all while respecting the architecture of a premium retail space.
Sephora’s arrival in Wales brought with it a powerful mix of exclusive beauty brands and cult favourites, including:
The in-centre graphics echoed the excitement these brands generate online, translating digital energy into a physical environment. By the time the store launched in late 2025, anticipation had been building for weeks – not through overt sales messaging, but through atmosphere, curiosity and visual storytelling.
Installation took place mid-October, carefully coordinated to minimise disruption while maximising impact during peak trading periods. All elements were produced for short-term durability, then professionally removed mid-November, returning the centre to its original state without damage.
This attention to lifecycle management is essential for landlords, asset managers and agencies alike – ensuring bold campaigns don’t compromise long-term spaces.
The Sephora St David’s project shows what’s possible when brand, space and strategy align. It’s a reminder that physical retail, when executed thoughtfully, still has the power to excite, connect and convert.
For brands entering new regions, centres hosting flagship openings, or agencies seeking standout activation within live environments, this project stands as a strong example of how immersive graphics can transform a launch into a shared moment – one people remember long after the bunting comes down.
At ARC UK, we bring your ideas to life with precision and style.
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Sephora at St David’s, Cardiff is the first Sephora store in Wales—a major beauty retail destination offering a wide selection of makeup, skincare, fragrance, haircare and grooming products from global and exclusive brands.
The store is located inside St David’s Shopping Centre in the heart of Cardiff, Wales.
Yes — this location marks Sephora’s first store in Wales and is the 11th Sephora store in the UK.
The store officially opened to the public in late October 2025.
You’ll find a wide range of beloved beauty brands including Sephora’s own Collection and other popular names such as Tarte, HUDA Beauty, Sol de Janeiro, Haus Labs and many more.
Yes — in addition to product shopping, Sephora stores typically provide expert beauty advice and personalised consultations (availability may vary by location).
Opening events included giveaways like Beauty Bonus Cards and celebrations with live entertainment — and you may find ongoing promos or events through the centre or Sephora channels.
Yes — Sephora at St David’s offers a mix of internationally coveted lines and ‘Only At Sephora’ exclusives that you may not find elsewhere locally.
St David’s Shopping Centre provides parking and visitor information on hours and access — check the centre’s plan-your-visit page for details.
Sephora UK’s loyalty program (such as MySephora) allows you to earn points both in-store and online, and you can also continue shopping your favourite products via the Sephora UK app or website.
From nationwide rollouts to one-off hero moments, ARC supports every UK sector with sustainable print, creative adaptation, and precision installation. If you’re planning something extraordinary, we’re ready to help you bring it to life… responsibly, creatively, and seamlessly.