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The Brief: A Bold Brand Takeover, Delivered at Speed

Ann Squared, the immediate client and lead production partner on the BBC Gladiators event, enlisted ARC UK to transform Bluewater into a branded Gladiators arena. The goal? To create a striking, immersive experience that would engage the public, encourage social sharing, and reflect the power and prestige of the Gladiators reboot – all within an incredibly tight timescale.

The Challenge: Tight Timeline, Complex Scope, Sustainability-First

Key Project Constraints Included

1-Week Turnaround

Just 7 days to complete site survey, artwork finalisation, full-scale print, installation, and de-rig.

Multi-Zone Branding

Coverage included external mall entrances, internal walkways, anchor store pillars, and a custom marquee.

Sustainability Mandate

Materials had to be PVC-free wherever possible, aligning with the BBC and Bluewater’s environmental commitments.

Public Safety & Aesthetic Standards

Installations had to be visually premium, structurally sound, and compliant with high-footfall retail safety regulations.

ARC UK’s Full-Service Delivery Model in Action

Working closely with Ann Squared’s production team, ARC UK leveraged its end-to-end capabilities – from concept refinement to post-event clearance – to deliver a flawless branding experience.

1. On-Site Survey & Design Liaison

On Day 1, ARC UK conducted a rapid-response site survey and collaborated directly with Ann Squared and the BBC’s creative stakeholders. Every asset was reviewed for fit, visibility, flow, and alignment with the Gladiators brand.

2. High-Output, Sustainable Print

ARC UK’s print team worked around the clock to meet the production deadline — using eco-conscious, PVC-free substrates without compromising on print quality.

Deliverables included:
7 Premium Roller Banners at key entrances for high-visibility branding 100 Custom Pedestrian Barrier Covers, printed on PVC-free mesh with PVC-free eyelets 2 Large Wayfinding Totems and multiple double-sided marquee banners 25 Circular Floor Vinyls (600mm) leading visitors through the mall to the event 5-Sided Correx Column Wrap and anchor store pillar wraps at M&S and John Lewis 6.5m x 3m Freestanding Photo Backdrop, designed for social media sharing Three Fabric Marquee Wall Structures: Two 5m x 3m walls and one 15m x 3m hero wall, built with timber framing and branded fabric wraps.

3. Installation & De-Rig

ARC UK’s install team deployed the entire set of graphics across internal and external zones in just one day (Day 6). The following day, the team returned for a sustainable de-rig, removing, reusing, or responsibly disposing of materials in accordance with both client and venue standards.

Timeline: One Week from Inception to Completion

Day Activity
Day 1 Site Survey & Final Brief (with Ann Squared)
Day 2 Artwork Approval & Print Prep
Day 3–4 High-Volume Digital Print & Fabrication
Day 6 Full Installation of All Graphics
Day 6–7 Event Live + Post-Event De-Rig

A True Collaboration: ARC UK & Ann Squared

This project showcased not only ARC UK’s full-service capability, but also the power of strategic collaboration. By working closely with Ann Squared – a trusted creative production partner – we ensured every detail, deadline, and deliverable was met with precision and professionalism. Together, we created an event experience that brought the Gladiators brand to life at scale and speed.

Cross-Industry Impact

While this was a retail event activation, the project demonstrates ARC UK’s relevance across retail, corporate, events, education, construction, and public services. Whether it’s wayfinding, branding, or immersive environments, ARC UK adapts fast, executes flawlessly, and delivers with sustainability front and centre.

The ARC UK Advantage

End-to-End Delivery | Survey, design, print, install, and de-rig… all in-house

Sustainability-Led | PVC-free materials, reusable hardware, and eco-conscious disposal

Fast Turnaround, Zero Compromise | Speed meets quality, every time

One Supplier, All Sectors | Retail, events, education, commercial spaces, and more

Ready to Make a Statement?

If you’re looking for a creative delivery partner that combines optimum levels of efficiency, scale, and sustainability – whether you’re an agency like Ann Squared or a brand ready to activate – ARC UK is ready to bring your vision to life.