Celebrating another incredible victory with Lando Norris – An Icon of Formula 1 and a true British Sporting legend!
ARC is proud and honoured to have been asked to deliver an unforgettable Project on an unbelievable day at the 2025 British Grand Prix at Silverstone – one of Motorsport’s most revered venues.
It was a true privilege for the ARC UK team to be entrusted with delivering a standout visual experience at the legendary Silverstone circuit – and to do so in support of one of Britain’s most admired sporting figures. Playing a part in Lando’s home Grand Prix was more than a project; it was a moment of pride for our entire team, contributing to the energy and spectacle of a world-class event.
THE OFFICIAL LANDO NORRIS GRANDSTANDS
Lando has joined forces with Silverstone for the 2025 British Grand Prix to host his first-ever ‘Landostand’ Grandstands. His iconic brand be taking over the Stowe corner, giving his legions of fans a prime viewing opportunity as he races down the Hangar Straight. When ADD Management, representing Formula 1 driver Lando Norris, approached ARC UK to activate his personal brand at the 2025 British Grand Prix, we knew this would be a high-profile, high-stakes project, which we took immense pride in delivering on time, and in pole position!
A Race Against Time
From the moment the green light was given, the clock was already ticking. With just four weeks to take this high-profile project from initial concept to full completion – ARC UK immediately deployed a dedicated, multidisciplinary team of Creative Designers, Technical Specialists, Print Production Experts, and Skilled Installers, all of whom worked seamlessly under intense pressure and tight deadlines; every detail mattered, and every minute counted. What followed was a coordinated, full-service effort that delivered big results – right on time, and right where it mattered most.
We were quick off the starting line with:
- Brand-aligned creative development, working closely with Lando’s management and design team
- Material and production planning to ensure durability, vivid colour retention, and ease of application
- Site surveys and logistical planning, given the restricted access windows around Silverstone’s live event schedule
- Despite the tight timeline, we left nothing to chance. Every stage – from first sketch to final fit – was executed with the care and precision you’d expect at Formula 1 level.
Precision Delivery, On and Off the Track
Executing a project of this scale, at one of the world’s most high-profile sporting events, required absolute precision – not just in the work itself, but in how and when it was delivered. Installation took place under rigorous safety protocols, with our team navigating tight, inflexible windows, which were dictated by the fast-moving Grand Prix schedule.
From intricate timing to sheer scale, ARC UK ensured every element was driven and delivered with great precision – just like the sport it was there to celebrate.
Grandstand Takeover
Across four grandstands, our team delivered a high-impact transformation that celebrated Lando Norris at his home Grand Prix – creating an electrifying atmosphere visible from every major camera angle and broadcast to hundreds of thousands of fans worldwide.
We installed over 6,000m² of branded vinyl, crafted from 1000Dx1000D, 12×12/inch polyester mesh – a PVC and phthalate-free substrate that is 100% polyester, highly durable and truly environmentally friendly. This mesh offered the perfect combination of durability, clarity, and sustainability, ideal for large-format branding in complex outdoor environments.
The activation involved:
Dozens of modular panel sections precisely engineered for a seamless visual experience. A complex matrix of elevations, curves, and mounting challenges that demanded creative, adaptive installation techniques.
48 Grandstand Flags lining the top edge of each Landostand, reinforcing the theme, and creating a unified, dynamic look.
This bold, modular installation not only honoured Lando but set a new benchmark in event branding – sustainable, spectacular, and unforgettable.
Performance – Championed by Great Feedback
Feedback was immediate and unanimous – Lando’s team, McLaren Racing, Silverstone circuit staff, and fans alike praised the energy and execution of the branding.
We delivered:
- On time
- On budget
- With no installation delays or rework
- And with standout visual impact
As a result, ARC UK has been retained for future activations at Silverstone and beyond.
Looking Ahead
This project exemplifies what ARC UK stands for:
- Big ideas
- Fast turnarounds
- Flawless delivery
We’re proud to have helped bring Lando’s brand to life in such a memorable way – and we can’t wait to do it again.
LandoStands at Stowe – Designed for Drama, Delivered by ARC
Perched at the legendary Stowe Corner, where speeds drop and hearts race, the LandoStands are the ultimate vantage points to witness the thrill of Formula 1 at Silverstone. Situated at the end of the lightning-fast Hangar Straight, this grandstand captures the raw intensity of high-speed braking, daring overtakes, and split-second decisions – all in front of a backdrop brought to life by ARC UK.
We’ve transformed this key vantage point with striking grandstand graphics and bespoke flags, all designed to celebrate Lando Norris and his loyal fanbase. Every visual element amplifies the energy of this pivotal corner… a crucial circuit section where races are often won or lost.
ARC’s work doesn’t just frame the action; it fuels it, as thousands of fans revel in a corner of the legendary Silvestone circuit where adrenaline ignites a truly unique atmosphere.
