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Project Objectives

The objective was clear: to boost visibility and footfall for Alpro’s marquee activation. To achieve this, ARC delivered a multi-location retail graphics installation that combined eye-catching design with precision placement in high-traffic zones.

By using sustainable materials and smart positioning, the project reinforced Alpro’s brand message while keeping eco-conscious values front and centre.

The Installation: Nationwide Expertise in Action

Executing a large-format graphics project in a busy shopping centre demands meticulous planning. ARC coordinated with Bluewater operations to ensure a safe, seamless install, minimising disruption to shoppers.

The activation included:

  • Escalator Vinyl Wraps: Two double-sided vinyl escalator graphics, placed at Rose Gallery and Thameswalk, maximising shopper engagement.
  • Lightbox Fabric Displays: Backlit SEG fabric graphics, installed at Rose Gallery near M&S, designed for maximum brand impact. Further frames have been scheduled to complete the project requirements.
  • Wayfinding Totems: Four branded correx wayfinding totems to guide shoppers directly to the marquee. One final totem, awaiting artwork, was installed later that week.
  • John Lewis & M&S Pillar Wraps:
    • John Lewis: Five pillars clad in roller banner wrap material for bold in-store branding.
    • M&S: Five correx pillar wraps, extending brand presence into another key anchor store.

This project showcased ARC’s ability to deliver multi-format, multi-location retail installations on time and to exacting standards.

Sustainable Print Solutions for Retail

At ARC, we believe that eco-friendly graphics should never mean compromising on quality. For the Alpro installation, we used sustainable substrates such as PVC free lightbox fabric with Silicone Keder, paired with low-emission printing processes.

This approach not only reduced environmental impact but also supported Alpro’s own eco-conscious brand values, reinforcing the alignment between client ethos and campaign execution.

ARC continues to lead the way in sustainable signage and eco-friendly large-format printing in the UK, offering clients greener choices for high-impact campaigns.

National Print Installation Service

Although this case study focuses on Bluewater, ARC delivers print and installation projects nationwide - from London to Glasgow, Cardiff to Newcastle. Our network of skilled installation teams ensures consistent quality across the UK, giving clients the confidence that their branding will be delivered flawlessly, wherever their audience is. This is what sets ARC apart: local precision with national reach.

Multi-Sector Impact

While retail is a core sector for ARC, our expertise spans multiple industries, including:

  • Corporate branding installations
  • Event activations and exhibition
  • Transport and travel hubs
  • Healthcare and education environment
  • Leisure and hospitality venues

Our ability to adapt materials, formats, and installation methods means we can deliver sustainable branding solutions in virtually any sector.

Campaign Outcome

The Alpro Bluewater campaign succeeded in its mission to draw shoppers into the marquee activation. By combining sustainable print solutions, national delivery capability, and multi-format expertise, ARC reinforced its position as a trusted national print installation company for leading brands, agencies, and venues.

Project Gallery

Looking for eco-friendly print and retail branding installations across the UK?
Contact ARC today to discuss how we can bring your next event to life.

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Frequently Asked Questions

The objective was to increase visibility and footfall for Alpro’s marquee activation by deploying high-impact, eco-conscious large-format graphics strategically placed in high-traffic zones.

The installation included escalator vinyl wraps, backlit SEG fabric lightboxes, branded wayfinding totems, pillar wraps, and roller banner materials.

They used sustainable substrates like correx and recyclable roller banner material, and applied low-emission printing processes to align with Alpro’s environmental values.

ARC coordinated closely with Bluewater operations to plan and deliver the installation safely and seamlessly, minimizing disruption to shoppers.

Key placements included the Rose Gallery and Thameswalk escalators; near M&S for lightbox displays; on several pillars at John Lewis and M&S; and multiple wayfinding totems around high pedestrian flow routes.

Wayfinding totems are freestanding signs designed to guide visitors. Four branded correx wayfinding totems were installed initially, with a fifth scheduled once artwork was ready.

Yes  – ARC provides print and installation services nationwide across the UK, ensuring consistent quality regardless of location.

ARC’s expertise spans many sectors, including events and exhibitions, transport and travel hubs, healthcare, education, hospitality, and commercial real estate.

ARC offers design & print services, environmental graphics design & print, as well as guidance on materials and finishes. They can assist with artwork production if needed.

Prospective clients can submit an enquiry or get in touch via the Submit Your Enquiry link on the case study page. The site also provides “Request a Quote” functionality.

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