Trade Show Displays & Graphics Mistakes to Avoid

ARC Document Solutions

Trade shows are one of the best opportunities to increase sales, generate leads, and increase brand awareness for your brand. You want to reap the best result from the tradeshow. Attending a Tradeshow requires a huge investment in time, money, and resources, which is why it’s important you maximise the potential return on your investment.

While you are busy with the products, services, booth training, and other critical elements, you should not neglect the importance of your booth display designs, as failing to invest in well-designed graphics and signage can result in a negatively damaging impact upon your brand image. Fortunately, it is easy to prevent digital signage – design failure if you know what to look for. Now… it’s time to explore some tradeshow retail graphics design mistakes that you should avoid-

Mistake 1: Creating a complicated message: 

When it comes to creating an engaging message, simplicity is the key. It goes for both the design of your booth and the message that you want to convey to your potential customers. A lot of businesses have great products and services but still, they fail to sell them because of their lengthy and complicated messages that are hard to understand for the super-busy audience. If your message takes more than three minutes to read, it means the message is lengthy and complicated.

Mistake 2: Trying to incorporate too much information: 

Most businesses prefer to choose a message that comes with a lot of thoughts and that’s why, a lot of exhibitor design displays have a high volume of visual content. Although, you may feel the urge to cram your texts and imagery into every bit of space, keeping it simple is the key to creating a compelling design. The majority of successful tradeshow displays leverage the power of whitespace to highlight their hedging, texts and images to incorporate important information, therefore, space is the one important element that you should know how to use properly.

Mistake 3: Using an outmoded booth:

Is the age of your display very apparent? Are there too many visible signs of wear and tear that are no longer easy to camouflage? If the answer to all of the above is yes, it’s probably the right time to invest in new exhibition hardware. Whether you are buying a small and portable booth or large tradeshow exhibit, having a sleek, clean, and modern display is an effective way to engage and impress your audience. ARC offers best-in-class Retail Graphic Design Services for your tradeshow exhibit – at the most competitive price.

Mistake 4: Failing to highlight the benefits:

When someone visits your booth, you only have a few seconds to engage their attention and present what your product or service can do for them. You have the limited space to communicate the benefits, so it’s important to highlight it wisely. Every element of your design should talk how your product or service can solve your customers’ problems. For example, if you are selling shoes, you would obviously  emphasise the quality, comfort and visual of the shoes.

Mistake 5: Relying on low-quality graphics: 

You cannot attract the attention of visitors and encourage them to visit your booth with inexpensive, blurred, low-resolution graphics. Your visuals should always be engaging, as this enables to you create a lasting and compelling impression in the minds of your visitors – How do you do this? With three vitally important and engaging elements: Vibrant Colours, Striking Images and Superior Print Quality!

Mistake 6: Selecting the wrong size of exhibit space: 

A lot of businesses rent a booth that is too large for their actual needs, resulting in a poor return of investment, as a result of the booth being disproportionate and intimidating – attracting a lower-than-expected footfall. Many businesses find a smaller space more appropriate and a great deal more intimate; resulting in their booths attracting more visitors into an altogether more comfortable environment. 

Mistake 7: Not taking lighting seriously: 

Lighting is one of the most important aspects of an exhibition booth design; however, many exhibitors insist upon not taking it seriously enough. A small change in your booth lighting can have a serious impact on its appearance. You can create a high-end look and generate a positive impression with your backlighting.  If you want to make your booth more inviting for those all-important visitors, create a warm and relaxing atmosphere with adjustable ambient lighting. If visitor to your booth feel warm and relaxed, they are more likely to spend more time in your booth, enabling you to engage more effectively with them – resulting in a greater opportunity to discuss and sell your products and services.

So, we trust we have enabled you to understand the importance of stunning retail display graphics for your tradeshow exhibit and how they can leave an immediate and indelible impression upon your visitors – ARC is your one-stop solution for creating great exhibit prints and stunning booth graphics!


ARC Document Solutions

When we created ARC-UK, we did so with the express desire of bringing a unique offering to the market – the diversity of a complete print manufacturer combined with bespoke design and brand management.

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