ARC brought the X Factor to King’s Cross when our client – Argent LLP – asked us to reinvigorate the area with splashes of colour and an incredible vibrancy, which brings so much energy and positivity!
The high-profile King’s Cross Redevelopment Project is a once in a generation transformation of an area, which is synonymous with one of the worlds most renowned Railway Stations and is also, of course, a landmark location, which is revered by locals and visitors from every corner of the globe.
Argent: People who make places for people
Rachel Jones – ARGENT LLP’s Head of Residential Marketing is responsible for delivering some of the most impactful hoarding graphics, and immersive pavement manifestations, ever associated with any previous transformational signage and visual projects.
“The production numbers involved in these projects are staggering and the sheer scale of the operation required complete client/supplier trust and cooperation… and a clear understanding of the requirements – from inception to completion of each active phase.
The Multi-Faceted Print and Application Solution, was entrusted to the ARC UK team, following extensive evaluations of their impressive track record in delivering large scale print and application projects, on a local, national, and global scale.
We felt at ease and fully confident in ARC’s ability to support Argent / Argent Related on these projects because their team – headed by Josh Davies – instilled us with a complete belief that they were more than capable of accurately interpreting our complex design briefs and converting those ideas into the wonderful visual reality these areas now emanate.
Josh exudes a friendly assurance, completely understands our specific requirements and is an absolute pleasure to work with; as are all the ARC personnel who have been, and continue to be, involved in these prestige projects. We have been working with the ARC Team for several years now and they fully understand our needs in relation to quality, timings, and final execution, whilst being competitively priced.
We’re essentially repurposing the visual impact, of these development sites, into the most amazing collages of colourful subliminal messages, and interconnected visuals, for everyone to absorb, enjoy and explore, which is why we simply had to have the most reputable strategic print partner on board, from the outset.
One of ARC UK’s shining lights, within our Business Development Team – Josh Davies – has worked tirelessly to help the ARC UK team deliver some of the most amazing pavement, wall, and hoarding graphics we ever produced.
Josh explains the scale of the project and the relationship with the client, which has helped to deliver the already stunning results and the continuation of the project until it’s eventual completion:
“The King’s Cross project is one of the largest and most exciting redevelopments in London; situated on what was once an underused industrial wasteland, which is being completely transformed into a hugely impressive new area of the city.
The development includes a large number of variable new homes, shops with many recognisable global brands, multiple scale office space, galleries, restaurants, schools, and even a university… and, of course – something, which is very close to my own heart; a multitude of new bars, which will invariably help to create a fresh and vibrant community spirit.
What is being created is essentially a completely new and transformed area of whole new piece of London, which even has its own postcode – N1C..!
The element of the project, which was commissioned by Argent, consists of a vast meterage of exterior vinyl and anti-slip laminate, which has all been printed and installed by the ARC Team – on schedule and within budget.
Huge areas of site hoardings and large swathes of pavement areas have been covered by hugely imaginative designs – printed on durable, specialist materials, which help to accentuate the experience visits and passers by can and will enjoy for the duration of the project and years to come thereafter..
I was deeply impressed with the designs our client produced and witnessing the creation of this incredible transformation, in real time, was one of the most exhilarating experiences of my career.
I particularly love the snakes and ladders, which were created as a brilliantly fun way to create a one-way system – up the ladder and down the snake. The static fountains are hugely popular and have been dubbed the London equivalent of the Las Vegas Bellagio, which is no bad thing!
There’s even a crossword for the wordsmiths and word search for the kids – both young and old!
I have to say it has been an absolute pleasure to be involved in this project and there is absolutely no doubt in my mind that none of it would have been possible without the creative genius and organisational skills of the Argent Team.
What we have collectively achieved is an unbelievable visual transformation of a development project, which will become a beacon of social vibrancy and a uniquely special hub, which the city of London can rightly be proud of.”
London’s King’s Cross Regeneration Project is Powered by ARC and Commissioned by Argent LLP
